Unlocking executive excellence

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Coaches

Choy Kiew Cheong

With 30+ years in senior roles across Asia Pacific, Europe, and South Africa, Choy Kiew excels in strategy and leadership, notably establishing coaching cultures and driving high performance in regulated environments.

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Expertise

30+ years
experience

Master Certified Intelligent Leadership Executive Coach

Certified Solution Focused Coaching Supervisor

Member of
ICF

Experience and background

Choy Kiew has more than 30 years of working experience in senior leadership positions across Asia Pacific, Europe, and South Africa, primarily in the pharmaceutical industry. She has a rich and diverse professional background, having lived and worked in Singapore, Japan for two years, and China for nearly seven years.

Throughout her career, Choy Kiew has excelled in leading both individuals and teams. She is recognised for her skills in spearheading strategic business initiatives within a highly regulated environment. Choy Kiew has also developed, mentored, coached, and motivated individuals and teams to achieve exceptional performance levels and deliver significant value to their organisations. While based in Japan and China, Choy Kiew was instrumental in initiating and establishing a coaching culture.

Her last role was General Manager Quality Assurance for the regions of Asia Pacific, Europe, and South Africa.

Choy Kiew's approach

Choy Kiew coaches executives to develop their leadership potential and to live a life of authenticity both at the workplace and at home. She works with teams to achieve high performance through effective collaboration and communication. Her approach ensures that the culture and values of the organisation are deeply ingrained in every employee. Her coaching philosophy centres on the principles of continuous learning and growth, with a strong emphasis on enhancing every relationship. Engagements with Choy Kiew are distinctly result-oriented, focusing on tangible outcomes and measurable progress.

Qualifications and memberships

  •  Professional Certified Coach (ICF), 2023
  • Advanced Certification in Team Coaching (ICF), 2022
  • Senior Practitioner (EMCC), 2024
  • Master Certified Intelligent Leadership Executive Coach, Intelligent Leadership Coaching International, 2022
  • Breakthrough Coaching Advanced Practitioner, WBECS Breakthrough Coaching, 2021
  • Certified Solution Focused Coaching Supervisor, Solution Focused Academy, 2024

Memberships:

  • International Coaching Federation (ICF)
  • European Mentoring & Coaching Council (EMCC).

Personal insights

She has authored two books: Into the WILD – Creating a Coaching Culture at the Workplace (published 2021) and Nyonya Puteh (published 2022). She is now working on her third book. In addition to coaching and writing, Choy Kiew enjoys whipping up delicious foods for family and friends.

What our clients say

Through Choy Kiew’s help, I was able to work on discovering my own internal values, what mattered to me, and what I enjoyed doing. Personally, I find Choy Kiew to be a genuine, authentic person who sincerely wants to help people be the best version of themselves. She made me feel valued as a person and not simply another business client. I feel that it is a powerful motivator if the coach truly believes that you are capable of so much more, which must come from the heart. I would strongly recommend Choy Kiew especially to those who want to drive results and change management through authentic leadership.

Formerly Chief Medical Office, NTUC Health Singapore

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